Team

Application Programming – Madhavi Angre, Dilip Chaurasia, Aakash Soni

Web/Backend Development – Parth Desai.

Design team – Nilesh Ogale

Business team – Aliasghar Thanwalla

Introduction

It takes resilience, perseverance, hard work and excellence to be the best at what you do. Some brands perform beyond their expectations in order to make a name for themselves, these brands are driven and motivated. They wish to carve a niche for themselves. A name that will go on to become one of the leading technology based solutions provider in the world.

Who are we?

We are HCL. The Indian IT giant that penetrated the global market and created a niche for itself that is unparalleled for a brand even by today’s standards.

That is a great achievement.

People though barely knew about this. HCL to them was hardware provider. A company that sells laptops and desktops.

Businesses in the country itself were not aware of the giant’s offerings and their potential to provide turnkey digital solutions.

This wasn’t as much as a problem, as much as it became a matter of awareness and self-promotion.

The Brief

Generate awareness.

Tell the story of HCL in a way that will be narrative and interactive through solutions that are technologically sound.

Keep the focus on the message.

By the end of the journey the visitor should learn a great deal about HCL’s offerings without the experience being monotonous or taxing.

The first-ever
Experience Centre

An Experience Centre was a very alien concept at that time. Something that was unheard of and sounded more like a gimmick.

Xenium Digital saw immense potential in this project and while we partnered on many levels with HCL to execute this experience entre, the highlight for us was the Digital Toolkit.

Even though it was at a very nascent stage, its functionalities were restricted to personalising the user experience for each individual and controlling selected content.

The Digital Toolkit allowed the host to enter details of the visitor, which later would be cross-verified with the help of RFID tags. The welcome screen would showcase the details of the user and greet them.

This personalisation itself would set the tone for things to come.

The visitor’s journey would make them interact with multiple immersive installations as they understood HCL’s achievements so far. The interaction was extremely enjoyable due to the fantastic UI design and crisp graphics.

While the objective of awareness and interactivity was fulfilled, it also was the start of something great for us.

The first experience centre and many more to come.